Senior Web Strategist & Account Lead

As a Senior Web Strategist & Account Lead at Interactive Strategies, you’ll shape the digital direction for mission-driven organizations that are making a true impact in the world. You’ll join a team partnering with some of the largest and most influential nonprofits and associations in the country – organizations advancing health, serving veterans, protecting wildlife, and preserving our planet. And as we look ahead to our newest projects, we’re pushing the sector forward with a strong vision for how AI can drive meaningful innovation and transform websites, digital platforms, and marketing. This is a role where your thinking won’t just shape individual projects; it will influence how the industry leverages new opportunities and technology. Day to day, you’ll take complex challenges and turn them into clear, actionable strategies. You’ll guide clients toward research-driven decisions and serve as a trusted digital advisor to senior stakeholders – all while leading multidisciplinary teams from discovery through delivery. If connecting dots, asking insightful questions, and helping people see possibility excites you, we’d love to meet you. WHAT YOU'LL DO Leadership & Communication

• Serve as a trusted digital advisor to senior stakeholders, balancing big picture vision with practical, results-driven recommendations.
• Guide clients toward confident decision-making, especially when the path forward is unclear or complex.
• Act as both a visual and verbal storyteller – communicating insights with clarity, empathy, and strategic depth.
• Contribute to new business efforts by shaping pitch narratives, proposals, and strategic frameworks, and by providing subject-matter expertise in presentations.

Digital Strategy & Experience Innovation

• Translate research – both your own and research provided by cross disciplinary teams – into clear, actionable strategic deliverables, including digital strategy recommendations, roadmaps, personas, user journeys, value propositions, information architecture, and user experience direction.
• Lead discovery activities such as stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
• Define strategies for websites, digital products, and experiences that align customer needs with business goals and technology capabilities.
• Develop high-impact presentations and strategic deliverables that inspire clients and equip cross-functional teams with clear direction.

Cross-Functional Collaboration

• Partner closely with designers, creatives, technologists, content strategists, and analysts to shape cohesive, integrated digital strategies.
• Lead teams through ambiguity by establishing direction, clarifying decisions, and maintaining momentum even when details continue to evolve.
• Stay ahead of emerging trends – especially in AI, digital transformation, and experience strategy while bringing forward insights that elevate our work.

Requirements Experience & Expertise

• 7–10+ years of experience in digital strategy, innovation,... consulting,... product/service strategy,... or related field; digital agency experience preferred.
• Strong understanding of websites,... UX design,... IA (information architecture),... product strategy.
• Experience leveraging AI... emerging tools... support digital growth... impact.
• Outstanding strategic thinking... strong analytical... problem-solving skills.
• Exceptional storytelling,... presentation,... communication abilities (visual + verbal).
• Ability to synthesize deep research into actionable insights... strategic direction.
• Comfortable working in ambiguous,... fast-paced environments.

Mindset & Approach This matters to us as much as your resume.

• Naturally curious... energized by figuring things out.
• Collaborative... human-centered approach...
• Confident under pressure... skilled at bringing teams together.
• Grounded,... values-driven... able to build trust quickly.

NICE TO HAVE These are not required but add significant value:

• Experience developing brand positioning,... value propositions or messaging frameworks.
• Experience facilitating workshops for brand messaging or creative development.

WHAT WE OFFER

• Salary range $90,... - $130,... per year (dependent upon experience & skills).
• Collaborative team environment.
• Flexible schedule including remote options.
• Beautiful office in Washington D.C., local staff go office twice weekly.
• Opportunities for professional growth...
• Exposure to various industries focused on nonprofits.
• Access to training conferences...

HOW TO APPLY Send resume + deliverable examples showcasing ability for recommendations/roadmaps/website IA/digital strategy elements. No boilerplate cover letter needed; include short intro about who you are as strategist! Benefits Company culture motto: "Everyone deserves to come to work happy." Meaning: (1) care about quality & budgets, (2) nurture employee strengths, (3) encourage innovation & creative freedom, and (4) want you to have fun with life outside work. We offer: Company-sponsored health/vision/dental insurance, tax-preferred FSA, tax-preferred DC Metro SmartBenefits, disability insurance, life insurance, pension plan with match, pay holidays, business referral bonus, development opportunities, flextime schedule... and more. A Little About Us: a DC-based digital agency with national reach & strategy-first mindset partnering nonprofits/associations/mission-driven companies helping them connect meaningfully with audiences. certified LGBTBE business & equal opportunity employer believing diverse voices lead stronger work/impact.